Your Summer 2026 Recap: Lessons and Moves Before the Next Peak

Exclusively for UK & Ireland hoteliers

A 45-minute post-summer debrief. The real numbers behind your season, a working hotelier live from the floor, and the moves to make before the next peak.

You made it through summer. Now you've got the real numbers, not the forecasts. This is the honest conversation about what they're telling you, and what to do next. Rates went up across the UK this summer. For a lot of hotels, profit didn't follow. Occupancy softened, booking windows got shorter, and September has quietly been outperforming the peak months most hotels are still priced for. There's Q4 money on the table, and most hotels aren't set up to catch it.

What we'll get into

• What your summer numbers really mean. What actually happened to your rates and your profit this summer, and why did the two stop moving together?
• Where the money leaked between "rates up" and "profit flat."
• The Q4 opportunity most hotels miss, and how to price for it.
• What's changed in how guests book: shorter windows, direct vs OTA, AI.
• A real hotelier's live reality-check on all of it.
• 5 moves to make before the next peak. One concrete action from each expert, that you can put in place this week. 

Can't make it live? Register anyway. The recording and the 5-move checklist land in your inbox within the hour.